Unfortunately for the parents of America, the recent rise in standardized test prep has also meant that there is a rise of scams in the test prep world. The creators of the "SAT and ACT Prep Center Inc." are now being charged with fraudulent practice as they falsely advertised their services to parents.
The center claimed that parents' children had requested information from the company and offered parents a CD for $120 which would help prep their children for the important tests or a subscription to the website stating that there would be scholarship offers for the students to search through. As parents began to buy into this scam, the company sent out CD's that were not the same as what was advertised and the online subscription would not work for most users.
Unfortunately for the legitimate SAT prep companies out there who wish to offer suitable resources for students, scams like these might prevent parents from trusting companies with lesser known name recognition that offer valuable services. How will new start-ups in the industry compete when parents are scared by these fraudulent companies?
Articles referenced:
http://www.familybadge.org/%28S%28kon1yl55il31jxe4py4ene55%29%29/default.aspx?act=Newsletter.aspx&category=News+1-2&newsletterid=14006&menugroup=Home&AspxAutoDetectCookieSupport=1
Evan Kendall
INeedAPencil Summer Associate
Sharon High School 2010 (Sharon, MA)
